Success Stories : Hewlett-Packard

Hewlett-Packard's competitors were beginning to provide direct sales to consumers via the Internet. HP realized the potential of eBusiness and the need to move quickly. HP's objective was to sell its full range of computers, supplies and peripherals directly to its customers online, in addition to its sales through traditional distribution channels.

In response to HP's need to implement a creative solution that would provide a competitive advantage in marketing its products, we developed a solution that linked HP's SAP Enterprise order management and inventory systems with FedEx to assure fulfillment and product availability. To expedite HP's time-to-market, this Applomatic Solution was built using reliable software technology from BroadVision, customized and integrated by our project team. One-to-One Marketing, features of the system enable HP to present shoppers with personalized promotions and coupons, customized to their ordering history and specific needs.

Construction of HP's Shopping Village, www.shopping.hp.com, was completed in just 14 weeks and allows customers to order products, review order status and receive account information online.